adidas 4DFWD
Product Film, CGI, 3D Animation
Global Product Launch
A CGI and 3D product launch showcasing tell the story of the product, but also have the users interact with the science and innovation behind it.
Together, these elements combined to create the truly interactive engaging experience that was vital to cut through the sea of online launches that press and media were faced with at the height of the pandemic and to re-establish adidas 4DFWD at the heart of the running community.
As part of the in-house team at Inertia Studios, I was involved in creating all the knitting sims going from R&D into production. The sims were created in SideFx Houdini and exported to Cinema 4D for rendering.
Design & Direction → Inertia Studios
Simulation & RnD → Nikolai Pulger

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